Marketing Technology

Fall 2005

American International College

School of Business Administration

Course

Marketing Technology (MKT 307); T&TH 12:15-1:30

Instructor

Clayton Hillyer; DAR 22; (413) 205-3403 Extension 3403; e-mail: chillyer@acad.aic.edu

 

Office Hours

M W12:15-1:15; TuTh 8:25-9:15; Friday and other times by appointment

 

Description

New technology is changing the way firms do business today and in the future. The ability to master and exploit these new technologies to create sustainable competitive advantages is essential. The emphasis in this course will be on helping students acquire the new technological knowledge and skills required by businesses.

Text

Texts and reference materials will be determined during the progression of the class. Because keeping up with changing technology is an on-going process that one must primarily learn on his/her own, students will work in groups and will be encouraged to develop and learn to use different texts/references of their own choosing (software manuals, how-to-books, help menus, Internet resources, etc.).

Objectives

The major objectives are

  1. Learn basic HTML - (formatting, tables,forms, and CSS)
  2. Learn good web page and site design by creating a multi-page web site
  3. Learn the latest trends in web usage from both a cosumer and business perspective
  4. Explore the strengths and weaknesses of the most common internet/e-commerce business models

Student Duties and Grading

This is a "hands-on" course that requires the student to be proactive and diligent in his or her learning. Attendance is mandatory. After 2 unexcused absences, students will lose 1 points off their final grade for every unexcused absence.

You will need to have an email account and open a free web site at a host like www.tripod.com , www.geocities.com, etc.

 

Assignments will be posted on-line, including the appropriate on-line learning sources.

You will complete their assignments and either email them to me or post them on your

website. You must maintain a website and an index page that lists all of your assignments.

A major portion of your grade is based upon graded assignments. These must be posted and/or emailed to me. You will lose 5 points for each day it is late.

In addition to graded assignments, each student will design, create, and publish their own web site with a set of required elements.

 

The grades will be based upon the following weights:

40% - Graded Assignments

20% - Web Site Project

20% - Internet/E-Commerce Project

20% - Initiative in learning the material